About Lucis Life
Lucis is a Paris-based health/wellness DTC subscription company scaling across France, UK, Germany, and Spain. We work together from our Paris hub.
The Role
We're looking for someone to own all new paid customer acquisition — the person who turns our brand into growth.
What you'll own
- All paid channels: Meta, Google, TikTok, YouTube, programmatic
- Performance creative strategy and testing infrastructure
- CAC optimisation across France, UK, Germany, and Spain
- Attribution and acquisition analytics
- Referral program growth (with Lifecycle Lead)
- First media buying hire (within 6 months)
What good looks like in 6 months
- Monthly paid spend scaled from €50K → €150K+ at CAC ≤ €85
- UK market launched on paid (May 2026) at CAC ≤ €90
- Creative testing engine running: 20+ new creatives/month, sub-48h launch velocity
- Attribution framework that actually reflects cross-channel reality
What we're looking for
- You've personally managed at least €100K+/month in paid media (Meta + Google minimum)
- You've scaled DTC or subscription acquisition in Europe — you know what works here, not just in the US
- You can build dashboards and work directly in ad platforms — strategy without execution doesn't cut it here
- You think in CAC/LTV math, not reach and impressions
- You're a player-coach: you can build the playbook and run the plays yourself
Nice to have
- Health, wellness, or regulated consumer experience
- Multi-market EU scaling (FR, UK, DE, ES)
- Experience using UGC/influencer content in paid
- Familiarity with attribution tools: Triple Whale, Northbeam, Adjust, AppsFlyer
How we work
We work together from our Paris hub. We're passionate about what we're building and believe the fastest way to create something exceptional is side by side. We're open to relocation support for the right individuals, and we welcome missionaries who travel to work with us in Paris on a regular basis.
- Rigor without ego: Audits, science, and code all deserve the same high bar.
- Radical ownership: Feedback loops are short; everyone contributes to building the best version of Lucis.
- Velocity over perfection: We ship daily and prefer a good decision today over a perfect one next week.
Details
- Location: Paris-based role. Sourcing across US, UK, and Europe; relocation support available for the right candidates.
- Compensation: Competitive salary + equity. Details shared in process.
- Employment: Full-time