Organisations use us to instantly see how target audiences would react to marketing and comms, and test hundreds of versions without risk, before launching in the real world.
Our mission is to build a societal model to enable infinite experimentation, so that people have complete awareness of outcomes before decisions.
We started in late 2024, did YC W25 and raised $5.3m in seed stage funding from Point72 Ventures and others, including angels from DeepMind and Sequoia Scout. We remained a team of just 4 people to date - we believe in smaller teams of highly capable and empowered people.